What gives VisionMining's photography-based process its potency? Photography, as we use it:

• Operates as a metaphor; metaphors can turn the mind in new directions without triggering the natural, knee-jerk resistance to change.
• Demonstrates specific techniques that generate more powerful ideas and innovations.
• Touches both intellect and emotion...it stimulates both left and right brain.
• Translates abstract concepts—like "think outside the box"—into a tangible form.
• Transports individuals and teams from the daily routine to a very different, yet still comfortable, space.
• Provokes dynamic discussions since everyone enjoys talking about pictures.